How 3 Leading Las Vegas Realtors of Prudential Americana Group are Paving the Road for 2010
The year 2009 will be remembered by Las Vegas Realtors as the year that
wasn’t. It’s no mistake that the fact that many of the many hardships we saw in
2009 will still prevail in 2010. Power brokers believe that short sales will
continue and the future ahead will not be smooth.
However, they admit that they are still
optimistic for the year ahead. In the whole country especially California, Las
Vegas and Florida, three of the hardest-hit area of the downturn, the brokers
are still looking back at the past to make sure it doesn’t happen again.
Here, 3 leading Realtors talks about the
lessons learned, the importance of recruiting and financial management and how
they are coping with the times, changing their brokerages to reflect a new
market that is here to stay.
Rei Mesa is the Prudential Realty president
and COO of the company. He is the kind of person who is shrewd, market savvy
and focused on the future. He discussed his business plans for 2010, forecasts
what the market in Florida will look like and explains how he plans to increase
his consumer reach.
For 2010, he said, we should be seeing an
increase in transactions and a continued increase in affordability in the state
of Florida. Together with historically low interest rates. Additionally, their
company is planning for an increase in short sales and REO business. Lenders
will need to be more focused on assisting current homeowners, specifically with
short sales.
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Their company is also planning to continue
exceeding customer expectations by delivering a great experience for their real
estate needs. They also plan to focus to continue to leverage RISMedia’s Top 5
in Real Estate Network® as an integral part of their 2010
business and marketing plan.
According to Rei Mesa, he continues to see a
bright future for Florida. With the long term investors starting to come back
and buying REO properties, the state continues to rank high in business polls.
Mark Stark, Prudential Americana Group CEO and
Owner, on the other hand, is the quintessential optimist. He says that Las Vegas Realtors
are intent on
finding a solution rather than think about the problems that brought them
there.
Mark Stark says that he thinks the number one
thing that concerns him with different brokers is that some tend to build plans
on what they hope will be, instead of what it currently is. He also commented
that their company focuses more on market share and growth and managing cash.
He also sees that 2010 is going to be like 2009; things will undergo little
change or probably get worse in the commercial area.
In terms of recruiting, their model at
Prudential Americana is set up as business executives; they focus more on
productive sales executives rather than hire more bodies.
Ed Krafchow, Prudential California/Nevada
President and CEO, is a big believer on technology and is always on the lookout
for what’s next.
His company is tremendously focused on training
and is currently working or has already attained NAR’s certification on short
sales. They have training that occurs 3 days a week in their headquarters and
they feature timely topics that are needed for the market. He believes that if
agents of today are not trained, they will be very inefficient.
He also foresees that in 2010, we will no longer
see the swings in average sales price that we’ve experienced in the past. It’s
now a matter of who is going to invest in their business, since the market has
been reset. By the end of next year, it will be dangerous for those who haven’t
progressed.